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Mobile Platform Analytics

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Posted by Lawrence Sinclair on 27 Jul 2009 at 11:36

Recently, we've been doing a lot of analytics work for clients with social networks and games on mobile platforms ranging from basic phones using SMS to iPhones. The focus in these cases involves discovering the drivers behind customer behavior and developing viable business models against a rapidly changing competitive landscape.  Our onsite PhD analytics guru, Tim, has been really key in making this part of our business work, supported by the rest of the offsite team at East Agile. Tim carries some pretty powerful tools in his belt, which includes Hadoop on EC2, SAS, and some special joint-entropy optimization tools.

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