User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the design process via a variety of research and design techniques, to create highly usable and accessible products for them. East Agile uses the following core design practices as part of our product offering:

• User Interviews
• Ethnographic Studies
• Persona Definition
• Prototype Creation

I am going to show some insights on product prototyping as part of your product development process. 

How can you put the latest UX design trends into practice through interactive prototyping. In today’s article, we’ll explore the prototyping phase of user-centered web and mobile product...

User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the design process via a variety of research and design techniques, to create highly usable and accessible products for them. East Agile uses the following core design practices as part of our product offering:

• User Interviews
• Ethnographic Studies
• Persona Definition
• Prototype Creation

I am going to shed some light on when and how to use Ethnography as part of your product development process. 

Ethnography can help investigate very complicated or critical design challenges. A good researcher is essential when observing and/or interacting with target audiences in their real-life...

User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the design process via a variety of research and design techniques, to create highly usable and accessible products for them. East Agile uses the following core design practices as part of our product offering:

• User Interviews
• Ethnographic Studies
• Persona Definition
• Prototype Creation

I am going to shed some light on the importance of User Interviews as part of your product development process. 

What are User Interviews?

User interviews are typically performed with the potential users of a design, as part of an ideation phase or during early concept development. User interviews...

User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the design process via a variety of research and design techniques, to create highly usable and accessible products for them. East Agile uses the following core design practices as part of our product offering:

• User Interviews
• Ethnographic Studies
• Persona Definition
• Prototype Creation

In user-centered design, designers use a mixture of investigative methods and tools (e.g., surveys and interviews) and generative ones (e.g., brainstorming) to develop an understanding of user needs.

See how to apply user-centered design here:

Generally, each iteration of the UCD approach involves four...

When your business needs a technological solution, you have to decide whether to hire a full service development company or a specialised tech team. See the advantages you will get if you choose the former.

It is evident that traditional off-the-shelf software solutions are being replaced by tailor-made developments that adapt to the specific needs of a business, ensuring the optimization of resources and increase of productivity and competitiveness.

So, the question is: Why is hiring a full service software development company the most convenient option for a tailor-made solution? (Read more: Trouble selecting your tech-partner? Make the right decision!). Here are a few tips to keep in mind:

1. INSIGHTS OF SEVERAL INDUSTRIES

Even if a software development company has...

Python 2 is going to hit its official end of life in 2020. “We have decided that January 1st, 2020, will be the day that we sunset Python 2. That means that we will not improve it anymore after that day, even if someone finds a security problem in it. You should upgrade to Python 3 as soon as you can.” - official statement from Python. With just 2 months to go until support ends for Python 2, companies should consider migrating their system from Python 2 to 3 without waiting any longer.

Python 3 was released at the end of 2008, 9 years after the inception of the language by its creator, Guido Van Rossum. The introduction of Python 3 has modernized the language many upgrades and new features implemented but also broke the compatibility with any earlier...

Review the benefits of Test Coverage and be ready to take the next step! Are you ready to invest in your business?

After ten years of following eXtreme Programming and Scrum-like development practices on more than 150 major commercial projects, there are vast numbers of lessons learnt. Most of them involve sticking to your guns and not compromising. But the most important factor in failure is a lack of transparent communication.

The key to Agile is not to make things perfect, it is not even to make people better, it is to make problems evident earlier. And that requires constant communications. Developers and managers need to be brave enough to communicate failures and mistakes. Those receiving these communications need to be respectful enough to focus on solutions rather than blame. This requires mutual trust and respect (Read this as well: The Importance of Communication in Agile Software...

Outsourcing a project can make a client's life much more easier (Read more: Working With An Offshore Development Team). However, this will only happen when you do it right. There is a slew of potential mistakes and pitfalls that you must avoid when outsourcing your projects to a software development companies, such as: 

• Having unclear goals:

Whenever you are planning to get other parties involved in your business process, the utmost important thing is to get a clear idea about your goals. A lack of understanding in the early stages of the process may lead to a delay and dissatisfied outcomes of the project. Therefore, make sure to analyze the business objectives that you are trying to achieve through a particular software. This would also help to search for a matching...

Continuous communication is one of the key factors for the success of agile software development. Due to the absence of a physical product to measure at hand, it is crucial to constantly confirm understandings and alignment between the two parties. Otherwise, we will very likely get to the “No, this is not what I asked for" after a year-long project. 

Alistair Cockburn, one of the co-authors of the Agile Manifesto and forefather of the agile movement, describes software development endeavours as “a cooperative game of invention and communication”. (Don’t miss this: Why Agile works for your project?)

Agile is very much based on constant, effective communication within the team and between the team and client in order to build a working...