Advertising Intelligence

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Posted by Lawrence Sinclair on 22 Dec 2009 at 12:24

It's fun to spy on the advertising strategies and expenditures of other companies. Keywordspy.com lets you do just that. It was introduced to me today by Semantic Web authority, David Siegel.

For example, I noticed that unlike most Ruby on Rails development shops, which spend nothing to attract new business, the old-school development shop, Art & Logic (artlogic.com, founded 1991) is spending more than $1400 every day, mostly on keywords designed to attract new customers. That means they are spending something like $400,000 per year just on search engine marketing (SEM). This suggests to me that they are somewhat desperate and/or passing a lot of advertising expenses on to their clients.

On a similar note, keywordspy.com suggests that Ruby on Rails developer, Pivotal Labs, stopped...

Coffee with East Agile

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Posted by Lawrence Sinclair on 28 Aug 2009 at 23:33

If I were sitting down with you for a cup of coffee, this is what I'd tell you about East Agile, what we can do, and what it is like working with us. It is thirteen minutes long, but I think you will find it very enlightening and really help you get to know us.

Cheers,

-Lawrence Sinclair, CEO 

East Agile Intro Video <-- FULL 13 MINUTE VIDEO

(Download includes introduction, as well as discussions of our approach to analytics and software development)  

 

 

 

Or jump to the stream discussing our approach to agile development:

 

 

Learn about our approach to big data analytics:

 

  

Identifying Ruby on Rails Sites

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Posted by Lawrence Sinclair on 15 Aug 2009 at 06:40

Can you tell if a site was implemented using Ruby on Rails? It is not always obvious. But there are clues that you can use. One of the East Agile developers shares the following advise on this topic.

Based on my experience about rails and web technologies, I have some rules to identify the technology behind a website:
- recognize by URL pattern
- view HTML source
- HTTP monitor by Firebug
- recognize it's not rails-based by understanding other platforms

Basically, I give you 2 simple approaches. To take advantage of these, you may need an understanding of some web technologies and you may need to install more tools.

1. URL pattern:
- rails-based website usually does not have those file extensions in URL: php, asp, aspx, do, jsp, ...
- Rails supports RESTful URL build-in. So URL in...