The 10 step process to creating engaging personas

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Posted by Marwan Souk on 03 Dec 2019 at 05:38

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User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the design process via a variety of research and design techniques, to create highly usable and accessible products for them. East Agile uses the following core design practices as part of our product offering:

Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you to understand your users’ needs, experiences, behaviours and goals....

User-Centered prototyping: Designing custom-tailored Products

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Posted by Marwan Souk on 14 Nov 2019 at 08:46

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User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the design process via a variety of research and design techniques, to create highly usable and accessible products for them. East Agile uses the following core design practices as part of our product offering:

I am going to show some insights on product prototyping as part of your product development process. 

How can you put the latest UX design trends into practice through interactive prototyping. In today’s article, we’ll explore the prototyping phase of user-centered web and mobile product...

Ethnographic Research - When and How to use it?

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Posted by Marwan Souk on 14 Nov 2019 at 08:39

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User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the design process via a variety of research and design techniques, to create highly usable and accessible products for them. East Agile uses the following core design practices as part of our product offering:

I am going to shed some light on when and how to use Ethnography as part of your product development process. 

Ethnography can help investigate very complicated or critical design challenges. A good researcher is essential when observing and/or interacting with target audiences in their real-life...

User-Centered Design - The importance of User Interviews!

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Posted by Marwan Souk on 14 Nov 2019 at 08:36

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User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the design process via a variety of research and design techniques, to create highly usable and accessible products for them. East Agile uses the following core design practices as part of our product offering:

I am going to shed some light on the importance of User Interviews as part of your product development process. 

What are User Interviews?

User interviews are typically performed with the potential users of a design, as part of an ideation phase or during early concept development. User interviews...

What is User-Centered Design?

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Posted by Marwan Souk on 14 Nov 2019 at 07:57

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User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the design process via a variety of research and design techniques, to create highly usable and accessible products for them. East Agile uses the following core design practices as part of our product offering:

In user-centered design, designers use a mixture of investigative methods and tools (e.g., surveys and interviews) and generative ones (e.g., brainstorming) to develop an understanding of user needs.

See how to apply user-centered design here:

Generally, each iteration of the UCD approach involves four...